In the context of the growing prominence of artificial intelligence (AI) as a strategic tool in visual culture creation, the application of AI is based on the digitization of heritage platforms, specifically the exploitation of Bình Định pagoda patterns (prior to 01/07/2025) for book cover design. This process involves data digitization, as well as the application of deep learning and biogenerative models (GANs, Diffusion Models) to identify, reproduce, and transform traditional patterns. The results demonstrate that AI not only supports the preservation of heritage in the form of digital data but also expands creative space and contributes to the formation of a visual language that harmonizes tradition and modernity. The case of book cover design illustrates the feasibility of this approach, while simultaneously highlighting the important role of AI in preserving and promoting cultural innovation in the era of international integration.