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CUSTOMER SATISFACTION WITH CULINARY SERVICE QUALITY: A CASE STUDY AT DOOKKI RESTAURANT CHAIN
CUSTOMER SATISFACTION WITH CULINARY SERVICE QUALITY: A CASE STUDY AT DOOKKI RESTAURANT CHAIN
Nguyễn Thùy Dung
This study aims to evaluate customer satisfaction with culinary service quality, using Dookki
Restaurant as a case study. Theoretical Framework: The research is grounded in theoretical frameworks
on the relationship between service quality and customer satisfaction. Method: By a combination of
qualitative and quantitative research methods, the authors surveyed 261 customers who had experienced
dining services at Dookki Restaurant. The collected data were processed using SMART PLS software.
Results and Discussion: The results show that out of the five factors considered, two have significant
impacts while three do not meet statistical significance. Specifically, the factor "Tangibles" (HH) has the
strongest influence on customer satisfaction, followed by "Responsiveness" (DU). The remaining factors—
"Reliability," "Assurance," and "Empathy"—do not show statistically significant relationships with customer
satisfaction. Research Implications: Based on the analysis, the author discusses several
recommendations to improve service quality at Dookki Restaurant Chain, thereby enhancing customer
satisfaction and encouraging repeat visits.
Xuất bản trên:
CUSTOMER SATISFACTION WITH CULINARY SERVICE QUALITY:
A CASE STUDY AT DOOKKI RESTAURANT CHAIN
Nhà xuất bản:
Journal of Tianjin University Science and Technology
Địa điểm:
Từ khoá:
Satisfaction, Service Quality, Customers, Restaurant.
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